Corporate Finance Blog & Industry Discussions | CCG

How Is Your Sales Manager A Resource?

Written by No Author | August 12, 2024

When you inquire about Commercial Credit Group's (CCG) equipment financing services, you are paired with a Regional Sales Manager (RSM). This manager assists in answering questions and guides you through every step of the funding process. The title "Regional Sales Manager" doesn’t capture the full extent of their role or ability to help businesses grow. In this blog, we explore the additional value they offer beyond sales and how business owners can use them as a resource.

Benefits of Working with Your CCG Regional Sales Manager

Consultant Expertise

Whether you need equipment or face cash flow challenges, your RSM can offer financial solutions that may not be immediately apparent. RSMs take a comprehensive approach to understanding your business needs and provide tailored assistance that aligns with your goals.

For instance, you might need extra funds to pay for repairs or operating expenses but may be unsure how to obtain the capital. There could be untapped opportunities a manager can point out, such as equity in equipment within your fleet to help you access the money you need.

In-Person Meetings

Unlike typical bankers and online lenders, our managers will meet with you at your office, on a job site, at a truck stop, or wherever you need. Our RSMs are located across the country and can meet on-site for in-depth, face-to-face conversations. Our managers share your enthusiasm for your equipment and want to see, with their own eyes, the equipment operate. This personalized approach allows for a better understanding of your business and your equipment.

Industry and Equipment Knowledge

Our RSMs have equipment financing experience and many have worked at dealerships, or even operated equipment themselves. They know your equipment and how it is used. When you work with other lenders, they might not fully understand the specific equipment you're purchasing, leading to a disconnect and longer financing approvals. However, our team’s firsthand experience with equipment ensures a smoother, more informed financing process.

Industry Connections and Networking

Our RSMs have built relationships with manufacturers, dealerships, and a wide range of businesses. It's common for customers to reach out when looking to purchase a particular piece of equipment, and for the manager to connect them with reliable dealers who can provide it. If a business owner wants to sell some of their equipment, sales managers at CCG can leverage their network of companies and contacts to find potential buyers.

Financial Resources

Even if you are looking for capital outside of equipment financing our RSMs are well-versed in other types of funding, including A/R financing solutions. CCG also offers a fuel card which can help you save money and manage your expenses. Your RSM can review financing options with you to help determine which options work best for your business.

When selecting your lender, consider factors beyond the loan terms. What you need is a financial partner who can provide additional resources, including an advocate who can understand and support your broader business objectives.

Contact us today to speak with a regional sales manager.